We partnered with Hilton Hotels to create a suite of social-first content around their sponsorship of the iconic Boat Race. Tasked with delivering three distinct creative pieces, our goal was to capture the spirit of the event while highlighting Hilton’s brand presence in a fresh, engaging way.

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We began with a set of dynamic, short-form interviews featuring rowers from both teams — crafted specifically for reels, these edits offered a personal, behind-the-scenes look at the athletes, designed to spark engagement across Hilton’s social platforms. Next, we produced a lighthearted "Can You Sign This?" segment — a fun and playful format that added personality and shareability to the campaign.

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For race day, we took a different approach: shooting entirely on film to create a nostalgic visual story that showcased Hilton’s hospitality experience in a timeless, cinematic style. The result was a warm, retro-feel piece that stood out on digital feeds and elevated the brand’s presence around the event.

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From concept to final cut, we delivered thoughtful, platform-native content that balanced brand storytelling with cultural relevance.