Over three months, we embedded ourselves within Tom Evans' journey to UTMB 2025 — capturing the highs, the setbacks, and the relentless dedication behind his world-class performance. From early training blocks in the altitude of Tignes, through key tune-up races like Transvulcania in the Canary Islands and Lavaredo in the heart of the Dolomites, every moment was documented with purpose.

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Throughout the project, we created narrative-driven content for Tom’s key sponsors — Maurten, Garmin, Shokz, and SunGod — weaving each brand naturally into the story: from fuelling long mountain days with Maurten, to tracking performance data with Garmin, maintaining focus with Shokz, and protecting against the elements with SunGod.

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Our work culminated in Chamonix, France, during the electric atmosphere of UTMB race week, where we captured the final build-up, race day, and post-race moments.

The final deliverables included:

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• Three 8–10 minute documentary-style episodes for Tom’s YouTube channel, telling the full story of his UTMB campaign.

• Twelve partner-specific video and photo assets, crafted to highlight each sponsor's role in Tom’s preparation and performance.​

 

Each piece of content was designed not just to showcase a product, but to authentically capture the human effort, the environments, and the emotion behind an elite trail running season.